Concept Development

We support the creation or evolution of strong concepts in sectors where experience matters. Whether they involve spaces, services or products such as in hospitality, retail or any activity involving direct customer interaction.

Building Brand Identity

We help you formalize the key elements that structure your brand. This includes clarifying the brand promise, organizing your narrative, defining messages for different audiences, prioritizing content and establishing guidelines for tone and storytelling. We ensure the identity remains true to your culture and natural voice and reflects a clear and authentic expression. The goal is to provide a solid and usable framework.

Shaping the Experience

We work with you to define how the concept takes shape in real life. This includes the customer journey, interactions, atmosphere and operational dynamics. The process is grounded in your specific context and practices.

Framing the Visual Universe
When the project involves a physical space or brand identity, we help lay the visual foundations of the concept. We collaborate with your creative partners to ensure consistency between intent, form and perception.

Structuring Implementation

Together, we design a phased rollout plan with the right decision-making tools and checkpoints to guide, adjust and manage the project over time.